JORDAN BRAND: THE LAST DANCE
In the 1988 Slam Dunk Contest, Michael Jeffery Jordan dunked from the foul line. As we all watched a man fly, a movement was started that transcends sports and all aspects of culture.
“THE BIG BANG”
TVC
Debuted during the final episode of ESPN’s documentary, The Last Dance.
OOH
Los Angeles, CA
TEASER
Social
On the morning of the finale we posted an IG carousel of condolences written for the cities that
Jordan won a championship against.
OOH
Chicago, IL
On the night of the finale, we lit up a Jumpman Batsignal over the Chicago skyline.
