MICHELOB ULTRA: SUPERIOR BOWL
“Where The Players Play When They’re Not Playing.”
“SUPERIOR BOWL”
Super Bowl 2022 TVC
With their 2022 Super Bowl campaign, Michelob UTRA showed how the world’s greatest athletes enjoy their downtime away from their game.
The effort included a 4-episode Super Bowl takeover airing throughout the game, an IRL ‘Superior Bowl’ bowling alley opening Super Bowl weeken and
the ‘Spare Clothes Collection’ dropped in a broadcast takeover mid-game.
With their 2022 Super Bowl campaign, Michelob UTRA showed how the world’s greatest athletes enjoy their downtime away from their game.
The effort included a 4-episode Super Bowl takeover airing throughout the game, an IRL ‘Superior Bowl’ bowling alley opening Super Bowl weeken and the ‘Spare Clothes Collection’ dropped in a broadcast takeover mid-game.
The effort included a 4-episode Super Bowl takeover airing throughout the game, an IRL ‘Superior Bowl’ bowling alley opening Super Bowl weeken and the ‘Spare Clothes Collection’ dropped in a broadcast takeover mid-game.
