SPRITE: DREAMS REALIZED
Sprite reaffirms their commitment to the Black community during the summer of 2020. In partnership with Black Lives Matter.
“DREAMS REALIZED”
TVC
Debuted during 2020 BET Awards. Featuring the photos, footage and art of young Black artists from Sprite’s hometown of Atlanta.
“THE THING ABOUT DREAMS”
TVC
Part two of Sprite’s 2020 BET Awards takeover.
Atlanta Artist Series
TVC
Part three of the BET Awards takeover. Giving the stage to the young Black artists who helped to create the film.
THE GIVE BACK
Community Initiative
Sprite – which has championed hip-hop culture for more than three decades – collaborated with five of the genre’s most influential voices to serve and support artists and communities disproportionately affected by COVID-19 and racial inequality.
“The Give Back” was neither a marketing campaign nor a one-time monetary donation. It used Sprite’s resources and platforms to amplify Black voices and help drive postive change in its hometown and beyond to this day.
